Corporate logo design - needing feedback

Arwym · Postby **Arwym** » Fri Oct 23, 2009 6:49 pm

Hello there!

I know this is an Inkscape forum, but I thought I'd ask here for some feedback.

I am not very experienced when it comes to designing logos, but I have been requested to design two, for two different companies. Here is one of them:

http://img269.imageshack.us/img269/1685 ... tional.png
Update: http://img202.imageshack.us/img202/1685 ... tional.png

I'd like to know what you think. Am I overdoing it? Or, on the contrary, is it too simple? Does it appeal to you, both as a designer and as a client?

I tried to make the logo generic, because of the company's purpose --it does not sell any product in specific.

Also, do you think I should add the company's "slogan" to it? Or, should I make two different versions --one with the slogan?

Any advice, be it about Inkscape or in general, is truly appreciated.

Postby **prkos** » Fri Oct 23, 2009 7:45 pm

Looks nice, the overall shape is pleasing. It would look more stable and less disturbing if you don't offshift the word Best, put it on the same baseline as Brands. It is enough to make it in larger size and different color.

Why is "o" in Internation in different color? If it doesn't carry any meaning don't emphasize it. I'd put the word International in all caps, smaller font size, sans-serif.

Arwym · Postby **Arwym** » Sat Oct 24, 2009 2:41 am

Thank you.

I thought that the logo would look less boring with Best placed on the same level as Brands, and since my client wants that word to stand out, I decided to do it that way. However, Best is also in red, and that makes it stand out on its own. Maybe I overdid it there.

I wanted to emphasize the 'o' in International because the original idea was to make a world globe as the 'o', but then desisted, for it seemed like too much. And since I still wanted to draw attention to the fact that it's International (the company sources products from anywhere in the world), I left it that way.

Here's an update with your suggestions, except changes to the 'International' text. Let me know what you think.

http://img38.imageshack.us/img38/1685/b ... tional.png

Arwym · Postby **Arwym** » Sat Oct 24, 2009 6:41 am

http://img263.imageshack.us/img263/1685 ... tional.png

I was with the client today and we discussed the logo. We ended up with this (and thanks to your advice), and he's very pleased with the result. I'd like to know what you think.

Postby **prkos** » Sat Oct 24, 2009 7:00 am

It looks better, more stable. Maybe Best is now a bit lower than Brands, I thought you'd equalize the baselines so the Best stays bigger than Brands so you get that overarching dynamic effect, there's a nice cascade to it.

I agree globe would be too much, and it's overused anyway...

Edit - the newly added version:
Looks good, maybe tagline won't be used in that way, it will probably be next to logo in bigger size, I might play with it to see what it looks like when you adjust it's width to be the same as the logo.

Maybe tweak International slightly so it's exactly bellow Brands, move it to the right a bit, reduce size to make it exact width with Brands, or extend it further to the right and see if you get a better cascade feeling. You client will probably decide in the end, but be sure to explain the reasoning behind design decisions to him.

Also try playing with the arches, offset them more so it doesn't look like an eye, top one to the left, bottom one to the right, and see how it feels.

Best luck!

Arwym · Postby **Arwym** » Sat Oct 24, 2009 7:29 am

http://img38.imageshack.us/img38/679/be ... ionald.png
Update: http://img10.imageshack.us/img10/1685/b ... tional.png (slogan size/width changed)
Update: http://img26.imageshack.us/img26/1685/b ... tional.png (moved the arches a little more)

Slightly changed again.

I don't know about the slogan. The client wants it included in the logo, so I might just make the slogan's text cover the same width as the rest of the logo, because I get what you mean.

I have been looking at examples of logos at different places, one of them being this: http://www.corporatelogos.ws/
And they seem to tend to do that with the taglines/slogans --place them at the bottom and usually with the same width.

Thank you for the valuable feedback.

Postby **prkos** » Sat Oct 24, 2009 8:22 am

Looks good, I hope your client will be happy

I'd also rearrange the letters in the tagline to occupy more space (whole width), but not stretch it horizontally. You have to be careful with stretching fonts, they are carefully designed to look just as they look, and it often looks weird if you stretch it. Try converting the text object into a path (before stretching it), then ungroup and use Align and distribute dialogue to align the letters and words.

Arwym · Postby **Arwym** » Sat Oct 24, 2009 9:05 am

LOL, sorry. XD I didn't notice any stretching. I actually gave the text box the exact same width that the rest of the logo has, though. It looks to be of the same width to me, but maybe I am not seeing something?

I'll look into it. Thank you.

Edit: http://img199.imageshack.us/img199/1685 ... tional.png

Postby **prkos** » Sat Oct 24, 2009 8:39 pm

Here's the difference, first line is normal text, second line is stretched, in third only the letter spacing is increased.

I did the third with kerning (fastest), but sometimes you need to turn text into a path and position them separately, this is where Align and Distribute options help.

Arwym · Postby **Arwym** » Sun Oct 25, 2009 12:55 am

Did you notice the edited version? I redid the whole text. No stretching this time.

http://bestbrandsinternational.com/

Only letter spacing, with Alt + arrows. I later discovered the Alt + < and Alt + > shortcuts, but it was already late. So if this works, I'm keeping it.

By the way, do you know if there's an interface/dialog for this? I don't see any letter spacing options in the text and font dialog. Or are there only keyboard shortcuts at this time? Using 0.47pre2 --gotta update when 0.47 "final" is out.

Postby **prkos** » Sun Oct 25, 2009 1:40 am

I did see it, I just wanted to illustrate the difference

Yes only shortcuts for now, but having an interface for various font options including kerning has already been requested in the bug tracker.

Arwym · Postby **Arwym** » Sun Nov 08, 2009 3:38 am

That's good news!

Anyway, thanks once again for the feedback. It helped me very much.

http://img690.imageshack.us/img690/6617/msprlogo03.png
Update: http://img18.imageshack.us/img18/6810/msprlogo04.png

I am working on the second logo now, though I am not so sure about this one. Colors are undecided, but I am using that for now. And I've yet to add the business's full name below the initials.
Maybe it'll help if I explain why the M is like that, and why I am using arches again. This is a Mystery Shopping business, and when I google Mystery Shopping images, one of the most common pictures I find is a person with a detective/inspector hat, which top, when you look at closely, resembles the shape of a curved M. The question mark inside the M represents mystery, as you can image. The PR in a different font represents Puerto Rico. The arch was meant to appear only below the M, but I didn't like the end result. So I expanded it, and this is the outcome.

Postby **prkos** » Sun Nov 08, 2009 5:51 am

I like the M, I'd play with getting s closer to the "hat" so it looks like part of it, and put PR below the MS. This way you can see the "hat" while in the current version people might not see it.

The question mark is a bit too much, I'd remove it, but you also have the "s" which kinda looks like a q mark. Try putting the question mark instead of the letter S, with a curved bottom, like S with a dot flipped horizontally.

Arwym · Postby **Arwym** » Sat Nov 28, 2009 9:51 pm

Thank you for the advice. In the end, the client didn't like the idea much at all, so I started trying something different:
http://mysteryshopspuertorico.com I came up with that logo recently. He loves it, but I'm thinking about incorporating an image/symbol in the design as well, to make it more attractive, or less boring.

http://img694.imageshack.us/img694/95/msprlogowbag.png This is what I have so far, but... I wonder about the placement of the image, and about the image itself. I know he would say he likes it, but I want opinions from people other than him, designers and common people alike.

Update: http://img502.imageshack.us/img502/521/ ... wbag02.png

RM. · Postby **RM.** » Sun Nov 29, 2009 8:08 am

i'm doing some logo design too (ok ok i'm not that good

) I like the font and the color ( try adding gradients ). I don't like the bag!

llogg · Postby **llogg** » Sun Nov 29, 2009 9:26 am

Not bad. I'm not a big fan of the style of the question mark on the bag. Maybe something a little more elegant there.

Arwym · Postby **Arwym** » Sun Nov 29, 2009 11:21 am

Is there a particular reason why you don't like the bag there? Could you be more specific? To be honest, I don't think adding gradients to the logo in this case would be of any help, but thank you.

I can't think of anything "more elegant", to be honest. Perhaps I should drop the idea? (Edit: Like this? http://img510.imageshack.us/img510/7025 ... wbag03.png -- or this? http://img4.imageshack.us/img4/9153/msprlogowbag04.png)

I wish I could come up with things that generate more positive impressions. XD But I suppose it's a learning process... It takes time. Or maybe that's my own excuse to feel better. XD

More experiments:

http://img163.imageshack.us/img163/4465 ... wbag05.png
http://img402.imageshack.us/img402/4161 ... wbag06.png

llogg · Postby **llogg** » Sun Nov 29, 2009 11:17 pm

You've nailed it with the ....05.png. The bag behind the logo is where it's at. Nice job. And you also got a more elegant (to my mind) question mark on the previous ones, though I really think 05 is the best.

Postby **prkos** » Mon Nov 30, 2009 2:02 am

Another idea: make the name (letters) fit inside the bag borders, like the name is printed on the bag, and adjust the size of the bag to frame the name nicely, it doesn't have to keep the current aspect ratio.

Arwym · Postby **Arwym** » Mon Nov 30, 2009 2:25 am

prkos wrote:Another idea: make the name (letters) fit inside the bag borders, like the name is printed on the bag, and adjust the size of the bag to frame the name nicely, it doesn't have to keep the current aspect ratio.

Oh! I've also thought of that. As if the logo were printed on the bag. I'll give it a try.

Llog: I'm glad! That is also my favorite one.

I'll try what Prkos said next and then you guys tell me which of the two you think is best.

Edit: And here it is! http://img209.imageshack.us/img209/4125 ... oswbag.png Which do you think is best? I tried yet another idea, so I have three to choose from now.

RM. · Postby **RM.** » Mon Nov 30, 2009 9:23 am

Don't worry it's just a learning process, you are doing good, logo design is art so it takes time to learn and make wonderful things

( and sure i love i have the same excuse to feel better XD )
btw, the bag! It seems a bit flat, in the last picture i like more the first one.
If you want a bit of inspiration i suggest you to go http://logopond.com and see some logos with bags

atonau · Postby **atonau** » Wed Dec 30, 2009 2:21 am

have you tried with the text in two lines with chess like colors...

I hope the attached file helps you... (i do not know how will be the font's look like in your pc... but the idea will be keeped... :?:

)

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