[solved] Typical Doc Size for Logo

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jdelgado
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[solved] Typical Doc Size for Logo

Postby jdelgado » Mon Mar 24, 2008 2:33 pm

Hi,

I just downloaded Inkscape and WOW what a program. I am still learning a lot and I would like to design a logo for my company but I am not sure what size should I set my document. I know it is an SVG file but I am sure there should be a standard size for a company logo.

I tips for web sites that I can used to learn about Inkscape specially the :tool_pen: and :tool_node: since I think I am going to have to used them to make an abstract design for my logo for a Factory Automation Solutions Theme.

Also any web site to get inspiration or Ideas for logos.

Thanks a lot for your help and for a great program

jdelgado

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aho
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Re: Typical Doc Size for Logo

Postby aho » Mon Mar 24, 2008 5:52 pm

Since the aspect ratio varies a lot there isn't any kind of standard dimensions.

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capnhud
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Re: Typical Doc Size for Logo

Postby capnhud » Mon Mar 24, 2008 10:09 pm

Since I visit Logopond alot I basically start out with an image that fits their template style which is 325 x 260. Also this site might help if you are just beginning to design your logo. When choosing your font avoid the free sites they will make your logo look unprofessional. The people at Typophile can help on what would be a nice font for your purpose. But bear in mind these are professional type designers some of which are from the top foundries. They will think you should only be using "professional software" but what they don't realize is how strong the opensource applications are once you know how to use them, but never mind that.

Another thing to remember is that Inkscape does an ok job of converting fonts to vector objects but it needs help. What I mean by that is it does not place the vector points in extrema which makes the font not as clean as it should be.

For example the top letter is an inkscape conversion of a glyph the second is how the glyph should look like
Image

Logo designing involves making sure your curves are in extrema, the composition of text and graphics conveys the message that you are trying to send to potential consumers of your product(s).

You maybe lucky to have just the right idea overnight, but even the best logos take time to get right. KISS is the logo mantra of designers.
Last edited by capnhud on Mon Mar 24, 2008 10:33 pm, edited 3 times in total.

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prkos
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Re: Typical Doc Size for Logo

Postby prkos » Mon Mar 24, 2008 10:23 pm

Logos are always made in vector format so you can resize them without losing quality because logos will probably be used in various settings (it might end up on a billboard for example).

It is good to think of the page size before doing any poster/flyer etc document but when it comes to logos it doesn't matter, the default a4 should do.

The question of size then comes after the logo is finished. You'll probably want to put it in your websites header, and to determine how big it should be you need to think about the size of your header and the overall website design, how pronounced you want the logo to be, and also depends on the shape of the logo. If its a square shape it will probably occupy more height than a rectangle of approximately the same size (area).

You can probably find lots of websites that showcase logos, logolounge is one of them, don't miss their 2007 logo trends article:
http://www.logolounge.com/articles/defa ... icleID=540
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sas
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Re: Typical Doc Size for Logo

Postby sas » Mon Mar 24, 2008 11:43 pm

capnhud wrote:Another thing to remember is that Inkscape does an ok job of converting fonts to vector objects but it needs help. What I mean by that is it does not place the vector points in extrema which makes the font not as clean as it should be.

Inkscape doesn't choose where to place the nodes when it converts text to paths. It just uses the nodes that are in the font. Unless you're placing the text at an angle, these should be fine, assuming the font is of good quality.

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tw2113
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Re: Typical Doc Size for Logo

Postby tw2113 » Tue Mar 25, 2008 2:00 am

One of the obvious benefits of inkscape and vectors is that if you need to, you can scale your logo up or down to the appropriate size, in the event you don't start at that dimension. Just be wary that stroke size won't scale uniformly, and you'll have to adjust each object stroke if you do a massive scaling.

jdelgado
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Re: Typical Doc Size for Logo

Postby jdelgado » Tue Mar 25, 2008 3:15 am

Thank You guys for all the tips and info.

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capnhud
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Re: Typical Doc Size for Logo

Postby capnhud » Tue Mar 25, 2008 4:00 am

Off topic:
@sas
Inkscape doesn't choose where to place the nodes when it converts text to paths. It just uses the nodes that are in the font.


I would almost agree but all you have to do is type the letter O convert to a path and you will see that there are clearly more points (nodes) than are necessary for the glyph. Which seems to cause the the text to not look as crisp as it should and to sometimes act funny when you are manipulating the curves or text. A good book that shows what the points should look like is http://www.amazon.com/Logo-Font-Letteri ... 084&sr=8-1

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sas
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Re: Typical Doc Size for Logo

Postby sas » Tue Mar 25, 2008 4:46 am

Off topic:
capnhud wrote:I would almost agree but all you have to do is type the letter O convert to a path and you will see that there are clearly more points (nodes) than are necessary for the glyph.

I don't think so. Remember that TrueType uses quadratic Béziers, not cubic Béziers, which means that there will usually be more nodes than you expect (if you're used to cubic Béziers). You really do need 8 nodes to do a good oval shape in TrueType: four nodes at the vertical and horizontal extrema (because, as you said, these are considered more-or-less essential) and four more to get the desired shape (because you can't adjust the shape at all with just the extremal nodes and quadratic Béziers).

If you try an O in a PostScript Type 1 font, you'll probably only find 4 nodes per oval, because Type 1 uses cubic Béziers. But Inkscape doesn't seem to recognize my Type 1 fonts, so I can't try this.

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capnhud
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Re: Typical Doc Size for Logo

Postby capnhud » Tue Mar 25, 2008 4:54 am

Off topic:
If you try an O in a PostScript Type 1 font, you'll probably only find 4 nodes per oval, because Type 1 uses cubic Béziers. But Inkscape doesn't seem to recognize my Type 1 fonts, so I can't try this



Using Type 1 Frutiger which I am quite sure is done by one of the best font designers there is for fonts will give you the same result more nodes than necessary. The only difference is that there are more nodes in the inside of the O than the outside
.

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sas
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Re: Typical Doc Size for Logo

Postby sas » Tue Mar 25, 2008 5:45 am

Off topic:
capnhud wrote:Using Type 1 Frutiger which I am quite sure is done by one of the best font designers there is for fonts will give you the same result more nodes than necessary.

I don't seem to have Frutiger, but I'm confident that if you open the font in a font editor, you'll find that the Type 1 glyph really does have that many nodes.
.

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microUgly
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Re: Typical Doc Size for Logo

Postby microUgly » Tue Mar 25, 2008 10:16 am

As everyone else said, the size of the logo doesn't matter when you're working in vector - but keep in mind not to include detail that might get lost when the logo is small. That aside, my tip is to choose the correct ratio.

I read a really good article online a long time ago - I doubt I could find it now - but one of the points was that most logos work best when they are wider rather than taller. They tend to fit better on most varieties of media. A good starting point would be to use the golden ratio such as A4 paper uses.

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heathenx
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Re: Typical Doc Size for Logo

Postby heathenx » Tue Mar 25, 2008 11:25 am

I see capnhud already mentioned Logopond, which is great, but another that I use for inspiration is go2web20

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capnhud
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Re: Typical Doc Size for Logo

Postby capnhud » Tue Mar 25, 2008 8:42 pm

A good starting point would be to use the golden ratio such as A4 paper uses


How could I forget about that one. Here is a golden ratio ruler you can use in your document to quickly access if you have things set up in the golden ratio. All you have to do is just scale it down for any project you are doing, I use it for virtually everything that is mission critical.

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all contours to shapes

Postby fejack » Mon Apr 14, 2008 9:50 pm

microUgly wrote:but keep in mind not to include detail that might get lost when the logo is small


Also try to have your final work with all the contours converted to shapes. I know it will take more time, but you'll gain quality in the long run.

Let's say your contour is 2pt. thick.
When importing and scaling your final work in another editor, some will keep the contour proportional (2pt. x 2 = 4pt.), some won't (2pt.).
Image
If the image doesn't show, go to the gallery.

That can completely change the way the arwork looks if you created a visual effect based on the contour.

So always make sure that at some point you do convert the contour to a shape.
Image
If the image doesn't show, go to the gallery.


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