Logo for accountant

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booandpark
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Logo for accountant

Postby booandpark » Mon Jan 16, 2012 2:37 pm

im just starting out in web/graphic design.

Just wanted to share my logo for review. It is for a local accountants firm. The name is "Griffith & Griffith". I think having a logotype is just too simple and plain for this name, but with that said I can't seem to think of a good mix of type and mark. Anyway your suggestions are more than welcome.

I always design my logos first in black and white. If it don't look good in mono, then it probably is not a great logo in my opinion. I have a minimalist concept in mind.

Come on then, give us a review :D. Thanks.

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[The extension png has been deactivated and can no longer be displayed.]

Last edited by booandpark on Mon Jan 16, 2012 8:04 pm, edited 3 times in total.
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brynn
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Re: Logo review (Don't kill me)

Postby brynn » Mon Jan 16, 2012 3:30 pm

The reason you could not upload your images in that forum, is because attachments are not allowed in that forum. Because it is finished or near finished work, the forum admin feels that members should find permanent hosts for their images. (This is because the space allocated for image/file attachments in the forum is limited, and to make room for new images/files, older ones may eventually be deleted. So to make sure that the finished works will always exist in those forums, it's better if you find a permanent host. You can find info about some free hosts in this topic: viewtopic.php?f=5&t=7.

So I'm gonna go ahead and move your topic back to that forum, since that is really where it belongs. When I do that, the image attachments will be lost. (Sorry folks.) But now you have some info about finding a permanent host, and you can edit the original message, and insert the images (using the img tags button and the image URL) :D
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booandpark
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Re: Logo review (Don't kill me)

Postby booandpark » Mon Jan 16, 2012 8:02 pm

Thanks for the info, well explained.
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brynn
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Re: Logo for accountant

Postby brynn » Tue Jan 17, 2012 6:21 am

Awesome, I see you have the images edited back in :D

I'm not very good with logos, but based on what I've read, I think you will find plenty of support your "minimalist" approach to logos. While it does make sense that it should look good in b/w, I think color can be really important (as long as it's not more than 3 colors). You've probably already thought of this, but I wonder if there might be a way (perhaps using a more script-like font) to have the 2 Gs linked together. In my head, I'm thinking the the area where they would be linked, might look like an &. For that, I'm thinking side by side Gs, but another idea might be to link them vertically, and then the "riffith" would be slightly smaller. Or the Gs could maybe be linked sort of on an angle -- like the lower right portion of the top G and the top left portion of the bottom G maybe could be linked together. Or is linking initials a little too cliche? As I said, I'm not very good with logos, lol.
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Maestral
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Re: Logo for accountant

Postby Maestral » Tue Jan 17, 2012 9:36 am

Perhaps you could try with few more fonts? Different shapes could bring some new ideas.
:tool_zoom: <<< click! - but, those with a cheaper tickets should go this way >>> :!:
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booandpark
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Re: Logo for accountant

Postby booandpark » Tue Jan 17, 2012 3:00 pm

Yes I think I will go and play with different fonts. But I think the company's name is not very unique/wow so it needs a mark. And the mark can only incorporate the initials which in this case are two Gs. Now in order to link the two Gs you would have to have them facing different direction as they can only link smooth geometrically on the curve section.

Bryn yes I did try linking the Gs at a diagonal, but it doesn't look as smooth as the horizontal one even though that meant that one of the Gs had to face east.

Logo design really is not easy. Its all about trial and error. Mock ups, mock ups and more mock ups. Eventually you will refine some, and ditch some.

But yes thanks I appreciate your suggestions.

My favorite one is the bottom left one.
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brynn
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Re: Logo for accountant

Postby brynn » Tue Jan 17, 2012 6:32 pm

Since the picture often tells the story, I just made up a quick example of what I was thinking. Of course you pretty much have to have the 2 Gs in different colors, or else the link effect isn't clear.

Image

In my head, I thought in the area of the link, it might look like a "&" or "+". But it doesn't really do that. That's just the Arial font though, and I think it might look better with a different font. Oooh, I just thought of one that might be nice. I'll make up a quick sample, and brb :D

Edit
Ok, well the font I was thinking about (Copperplate Gothinc Bold or Light) turned out not to be so good for the linking. Well the Light version isn't too bad for what I was thinking. But the Bold version would be good all by itself, like in one of the arrangements you presented above. I noticed that in the Verdana font, the upper part of the G it a little bigger of a curve than the Arial, which might lend itself to linking. Both the Copperplate Gothic and Verdana shipped with Windows, so should be good for commercial use.

Anyway, just a couple of thoughts. Have fun designing :D
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booandpark
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Re: Logo for accountant

Postby booandpark » Tue Jan 17, 2012 7:30 pm

Wow, thanks for going to the trouble of quickly drawing it up. I was too lazy myself but yes. Once you have two different colour G's the font really has to work for you. Whereas if you just have the one colour, the two Gs would look a lot more seamless. Anyway, I will speak with the company now and send them an email, just to see what they have in mind.
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chriswww
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Re: Logo for accountant

Postby chriswww » Fri Jan 20, 2012 1:06 pm

the designs are all nice, the bottom right being my preference. if you can get ligatures to work that would make the font appear better. This might entail purchasing a quality made font, or maybe yours is a quality font but you need to make sure you manually select the ligatures and use at native size. because noticing that the reduced size capital G's start looking awkward. then again, it's quite different on a monitor compared to 600 dpi printed on business card.
script type would look good visually, but probably more appropriate for lawyers logos?
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jimsohan
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Re: Logo for accountant

Postby jimsohan » Tue Jan 24, 2012 11:49 pm

I am good with logo.
If you want i can help you.
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jimsohan
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Re: Logo for accountant

Postby jimsohan » Tue Jan 24, 2012 11:51 pm

brynn wrote:Since the picture often tells the story, I just made up a quick example of what I was thinking. Of course you pretty much have to have the 2 Gs in different colors, or else the link effect isn't clear.

Image

In my head, I thought in the area of the link, it might look like a "&" or "+". But it doesn't really do that. That's just the Arial font though, and I think it might look better with a different font. Oooh, I just thought of one that might be nice. I'll make up a quick sample, and brb :D

Edit
Ok, well the font I was thinking about (Copperplate Gothinc Bold or Light) turned out not to be so good for the linking. Well the Light version isn't too bad for what I was thinking. But the Bold version would be good all by itself, like in one of the arrangements you presented above. I noticed that in the Verdana font, the upper part of the G it a little bigger of a curve than the Arial, which might lend itself to linking. Both the Copperplate Gothic and Verdana shipped with Windows, so should be good for commercial use.

Anyway, just a couple of thoughts. Have fun designing :D

I think you are the perfect man who can create a good logo.
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druban
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Re: Logo for accountant

Postby druban » Wed Jan 25, 2012 9:04 am

Sometimes the best man for the job is a woman! :lol:
Your mind is what you think it is.
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brynn
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Re: Logo for accountant

Postby brynn » Wed Jan 25, 2012 1:33 pm

Image It's true, that I'm a woman.
Not sure I'm the best for the job though?
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vanlong441
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Re: Logo review (Don't kill me)

Postby vanlong441 » Thu Jun 21, 2012 9:58 pm

brynn wrote:You can find info about some free hosts in this topic: viewtopic.php?f=5&t=7.


I know it's a little too late to suggest a free host for the forum because that thread you linked to has already been locked. Imgur.com is a free image host with simple yet powerful GUI.
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