Hi everyone,

So I have my logo done, and I'm now going to create a business card and brochure.

The whole 'design' will have the Logo and the Company's Name (Text) together, not distinct from it (for example a logo on top of the name - Nike).


My question is, should the whole design be done in Inkscape (vector?).

Or should the text input (Company Name) be done in Scribus (which according to its manual, has easier text input/effects, and outputs them faithfully) ?

If the whole design is done in Scribus, will it be in svg/vector?

What about logo's that use only text - for example SONY, do they use vector as well?


Sorry for the many newbie questions - I'd just like to know the correct or best method used in professional logo designs

Regarding your second question, stuff like that (especially with regards to a megacorporation like Sony) are generally considered "trade secrets", so we're really not suppose to know what they used to create their original logo. We could guess all we want, but for all we know they probably did it by hand.

As for your first question, that large depends on how complex you want to make the text in the logo. However, if the text is intertwined with the logo, my recommendation is to have it all done in vector within Inkscape. Bear in mind that depending on how widespread your use of your logo will be, you may end up applying it in more than just a brochure (e.g., a website or video), in which case it'd be more convenient to output a raw PNG from Inkscape, or even the SVG itself.

Also, I don't use Scribus, but while it does export to SVG (at least via a plugin), there's a chance it may not capture all the effects present in Inkscape. But don't quote me on this, rather this is something you could try yourself.

I see absolutely no reason to use Scribus for a logo... A logo should be free-standing SVG (or .ai) vector file that you might thereafter place in a Scribus or Openoffice or Word etc. document ... In general use Scribus for mutipage and multielement (text + raster + vector) documents. Don't use text objects in a logo because that requires the font to be present on the viewing or printing computer or else some similar (maybe) font will be substituted... Definitely undesirable!
Convert all text to paths. The big advantage to using text instead of paths is smaller filesize and future editability, neither of which should be an issue in this case.

druban wrote:Convert all text to paths.

I was going to pipe in and say the same thing. Maintain a version of the logo with editable text for future edits, and a version that has text converted to paths for distrobution.

To use your example of Sony, Sony would not distribute that logo in a format that would allow the word to be retyped. Only the designer would have that version.