It means I've already asked them for phone support, or if not, please respond to emails in timely manner (not 2 days later). To me, that's pushy.
I've already started getting ugly, although they don't know it. I'm shopping for a different kind of mouse. I've been loyally using their mouse, and I wear them out every couple of years, and buy another. But if they can't support their paid-for product, I'm done with it. The problem is that I can't find another touchpad mouse with all the same features. I found one that I might buy, but it works a little differently. Still might try it anyway.
But getting ugly where they know about it probably means I'll call them and not take no for an answer. And that would an ugly situation. (I once made a telemarketer hang up on me, lol!) I have a lot of patience, and I'm as friendly as the day is long. But after a certain point, they lose me as a customer.