Author Topic: Is it possible to create a business card in Inkscape?  (Read 2857 times)

June 21, 2018, 06:37:06 PM
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AethericEchoes

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Or, more accurately, is it possible to make a printable card?

All printing services have similar requirements for business cards:
- They must be created with vector graphics for optimal clarity.
- The submitted file must be converted to an acceptable format, which usually include png, gif, jpg, and pdf.
- The image must be a pre-defined size, typically 3.6"x2.1" (including the bleed area).
- They must have a resolution of at least 350 dpi.
- The color profile must be CMYK, though I'm led to understand that this is actually a holdover from old practices and that current printers can convert from RGB very efficiently.

The first requirement is easy. I made a card in Inkscape without any previous experience with it.

The second requirement -- file format -- is also easy. Inkscape's only export option, png, is unacceptable because it ignores the transparency settings and displays the image at full opacity. But I can use Gimp to convert the png to pdf, which restores the proper transparency settings.

The size and resolution is where things start to get tricky. I can export the file in any size OR any resolution but not in any size AND resolution, since changing one automatically changes the other. There seems to be no way to create a 3.6"x2.1" image at 350 dpi.

The color profile is also problematical. I found an online service that can convert a pdf file to CMYK but no matter which profile I choose, the color is substantially off balance.

So how do other people create business cards? Do I have to buy Illustrator or CorelDraw or some other app? I tried SVG-edit but if it can do it, I haven't figured out how yet. I'd rather not have to buy an expensive program just to solve one issue, but if I do, I need to know it will meet all of the requirements above. And that it won't require too steep a learning curve.
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June 21, 2018, 11:39:22 PM
Reply #1

Lazur

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Hi.

The size and resolution shouldn't matter at all -exporting to png is a false advice mostly.
If you save as pdf straight from inkscape you can preserve vector content and the printer's can print at their given resolution (which can be quite high, up to 2400/4800 dpi but that also relies heavily on the kind of material used).

Exporting at given resolution and size is quite out of the scope. Inkscape's inner setup is at 96 dpi -which means if you zoom in 100%, you should see exactly the same thing when exported at 96 dpi.
Confusingly that has nothing to do with your screen's resolution, so it's rather just a theoretical value.
Regular photograph printing is at 600 dpi, meaning you'd need to export your image *scaled down* by 96/600=16% AND export after at 600 dpi to get the dpi data embedded in the png file -if that data is used by the printer anyway. Never seen a printing dialog for printing png-s where the size/resolution could be set personally.
Using vector pdf-s "should be" fine.

However changing the colour profile is out of inkscape's current scope as far as I know.
Converting from rgb to cmyk should change the appearance a bit -rgb has a larger gamut in general.
Some colours on screen cannot be printed and vice versa. (Like using spot colour gold ink etc.)

I never bothered with exact colour matching between screen and print since that would need a good screen which is calibrated.
Quite pricy, yet the colour depth displayed would be the same shallow -inkscape is working with 256 values per colour channels, resulting in 256 levels in luminosity. Mach banding issue is visible on my current screen as well.
Overcoming that would take using dithering which is not added artificially to the gradients. Thus you'd end up with a raster substitute image anyway.


Besides these scribus and sk1 are aimed more for prepressing svg files for print ready pdf-s.

Svg is not quite the format for printing, although it's the inkscape's developer team's long term project to support cmyk and spot colours.

June 22, 2018, 02:15:40 PM
Reply #2

brynn

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Inkscape's only export option, png, is unacceptable because it ignores the transparency settings and displays the image at full opacity.  But I can use Gimp to convert the png to pdf, which restores the proper transparency settings.

I think you have some wrong information there.  Inkscape's PNG export does respect transparency.  Maybe you've been thinking your image viewer is displaying transparency, when it isn't?  Or maybe there's some other explanation.  But you can export an image with transparency as PNG, and the PNG will have those transparent areas.

If Inkscape's PNG export did not contain the transparency, then GIMP would not be able to extract the transparency from it, to create the transparent PDF.

However, if I were having something professionally printed, I would not provide them a raster format.  I would provide them whatever vector format they will accept.  Because often, they will take the raster image, and trace it to make it vector, and maybe even charge you for it.  You would have to ask your printer some very, very specific questions, and make sure they give you non-bs answers, to find out if their equipment is actually using a raster image, or if they are converting it to vector themselves.

For vector images, resolution is irrelevant.  Just provide a vector file, make the card the size you want, and you don't have to worry about resolution.

Every printer has different equipment and different preferences.  So you can't generalize what all printers are asking for.  You need to specifically ask the printer who you plan to use or hope to use.  When we have people post what formats their printer wants, very few of them accept any raster formats.  And those who do, usually will convert them to vector.  Well, at least that's what I've learned by reading messages.  As I can recall, most of them want AI format, although I suspect they probably get more PDFs than anything, because PDF is a little more "universal".  But that's a guess on my part.

I don't know about your other points.  But I suspect that each printer has their own routines and preferences, for those points as well.  I think you should have a good relationship with a professional printer, where you can ask questions, and feel confident with their answers.

I guess color business cards (well, more than one color, let's say) do cost a lot, don't they?

You should easily be able to create a business card in Inkscape, and with a good printer, who is honest and you feel comfortable with, it should be no problem getting it printed.  I guess in some areas, getting an honest dependable printer might be easier said than done.  I don't really know, but we have heard some stories! 

Anyway, you don't need any other software (except for the color, if you want color).  If you need CMYK color, use Scribus.  It supports SVG and is also free and open source.  I can give you a tutorial, if you like.
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June 23, 2018, 05:42:57 AM
Reply #3

shawnhcorey

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Inkscape exports to PNG but you can convert it to other formats using ImageMagick from the command line or GIMP.
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June 23, 2018, 10:29:59 AM
Reply #4

AethericEchoes

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Note to others with the same question: Scroll to the end for the very simple solution.

I guess color business cards (well, more than one color, let's say) do cost a lot, don't they?

Brynn... Full color printing from online services isn't too expensive: GotPrint is $8.50 for 500 cards (with gloss coating and standard paper weight), plus about $7 for shipping. Other services are similar. Local stores like Staples are around $15, even with in-store pickup, plus $5 for gloss coating.

I knew the PNG file retained the transparency settings -- since they carry to the PDF -- but I was assuming it was only in the metadata because it was not displaying correctly in Sequential, my default viewer. But when viewed it in Firefox, it looks the same as in Inkscape; when viewed in Chrome, it's closer to what Sequential displays. The SVG file looks correct in both browsers. After the advice from you and Lazur, I'm eliminating PNG from the recipe, though I'm starting to think I won't know what the cards will look like until they're actually printed.

The info about printers using vector was especially helpful, along with Lazur's advice about not exporting to PNG. I thought exporting was my only option. Now that I know I can "Save As..." various formats, I'm switching to EPS, which the printer will accept (They won't accept SVG or sk1). As you both point out, this also solves the problem of size vs resolution.

That only left the question of the color profile. I tried opening the file with Scribus but I got a warning that the file contained unsupported features. The color balance looks good but it seems those "unsupported features" include the stops for the gradients because the gradient is rendered as perfectly circular, which is nowhere close to the settings in Inkscape. Fortunately, this step wasn't necessary.

As per Lazur's suggestion, I did not convert to CMYK. I submitted the EPS file straight from Inkscape and it was accepted.

Whew. This had me jumping through hoops. But in the end, there was a one-step solution to resolve all of the questions: Save the file as EPS.

Thanks to both of you for all of the valuable insight.
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June 29, 2018, 11:17:29 AM
Reply #5

AethericEchoes

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UPDATE:
I received my cards today and I'm very satisfied. They're not a 100% match to what I see on the computer screen but they're about as close as could or should be reasonably expected.

So, to submit a color file to a printing service
  • Save the file as EPS. GotPrint.com will accept this format and I imagine most others will too.
  • Set the resolution in the Save dialog
  • Submit the file to the service as RGB. If the service has state of the art printers, the machine will convert to CMYK.
  • Select the image size when submitting the job to the service

Color me happy.
Thanks again for the help
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